How to Get More Google Reviews, and Why They Are Important
Google My Business is a platform that allows users to share their opinions on restaurants, hotels, and other businesses. Google reviews can impact both brand recognition as well as SEO for your website and listing. Your potential customers will make purchasing decisions based on your comments and reviews.
Google reviews: How do they work?
These reviews can either be a lifesaver or a last resort to help decide about the future failure of a company.
How many people use Google to find information?
Contrary to what many people may believe, Internet users, don’t spend their time on social media platforms. In the search bar, we type more than 2,000,000 phrases and queries every 60 seconds. Google is the preferred search engine for 96% of Polish Internet users.
Google My Business Listing – What is it?
Google My Business listings functionality is developing at an impressive rate. These are the results that users who search for your company on Google Maps will see in Google My Business.
Many entrepreneurs are still not taking advantage of Google My Business, which is a free tool that can be used to promote your business.
This is where a properly structured and well-positioned Google My Business Listing comes in useful. Your potential clients or customers can access company information, location details, and Google reviews written by people who have used your products or services.
Google Reviews: What are they?
Google Reviews are brief comments left by customers or clients and are accompanied by the appropriate amount of stars (1 to 5). It will show potential customers that you are responsive and strive to exceed their expectations. If the review focuses on your actual negligence, you can disagree with them.
Google Maps, and Google My Business reviews – Three arguments to convince you to take them
1. Google robots analyze the content of reviews
Every comment about your company is a unique, long-tail phrase that refers to your website. Google robots link your offer to other information sources, such as customers reviews.
2. Google reviews are more favorable than negative ones and can improve a company’s ranking in local search results.
Google Maps will rank your company higher if it has positive reviews and ratings.
Which of these hairdressers do you think you will choose?
Local SEO is supported by a well-optimized, active, and current Google My Business listing, with many positive reviews.
3. Positive PR and brand recognition
A higher level of Google reviews will result in brand recognition and trust, which can lead to increased turnover. It is easier to select items and relate to products that have been positively rated by the local community. You will be able to benefit from social evidence by having positive Google reviews.
How can you get more positive Google reviews?
1. Ask customers to visit your store/company directly.
You might think about special listings or leaflets that you can place on a counter, or add to a bill or receipt at a restaurant. Your clients and customers will be more likely to recommend your company if you offer a discount code for their next visit.
2. Use CTA buttons
Another solution is to implement a CTA button on your website that directs users to Google My Business reviews. Your website visitors will be able to see where to leave comments, and where to interact.
3. Make use of social media and mailings
Promote company ratings on social media and newsletters. Your most loyal followers and subscribers may not have thought to leave a Google review. A simple request can make a big difference in this instance.
4. You can monitor your Google reviews and react in real-time
It will be much more rewarding for them if they spend some time adding a few words or “stars” to help you evaluate your products and services. This will help to ensure that your employees are performing their duties and your products are meeting customer expectations. It will also help to make sure that your customers feel happy when they visit your store. They’ll also feel that you care about building relationships with potential customers.
5. Allow Google My Business chat
This form of communication with companies may not be very popular at the moment, but it will earn trust and appreciation. An active Google listing will increase your chances of getting positive reviews and ratings.
