11 Statistically Proven Methods To Increase Your Website’s Conversion Rate
Your website’s usability, trustworthiness, relevancy to the incoming traffic, and many other factors affect your conversion rate. It is essential to optimize your website regularly for better conversions to ensure that you get the best marketing ROI. You might find yourself in a quandary when trying to create a step-by, effective strategy. This article will help you get started by sharing 11 statistically proven techniques that can steadily help in improving your conversion rate and improve the profitability of your business.
1. Define The Goals Of Your Website
Before you start your conversion rates optimization journey you must set goals for your website. These goals will help you measure conversions and optimize for them. Here is a list of some common conversion goals you can set for different web pages.
- Page views
- Submit the form
- Click on the links
- Clicks on elements
- Conversions custom
2. Analyze And Collect Visitor Data
To learn more about your visitors, analyze and track your website data. This data will help you determine where to focus your optimization efforts.
You must monitor these key data points to understand your visitors fully.
- Traffic data and traffic sources
- Information about user behavior on landing pages
- Rates of abandonment and bounce for forms and web pages
- Click-through Rates for adverts and marketing campaign
- Information about average order values and return customers
- Net Promoter Scores (NPS) and other customer feedback
3. Do Competitor Analysis
You need to understand your competitors’ strengths and weaknesses to be competitive. This information can be used to highlight your USPs, strengths, and weaknesses over your competitors.
Remember that buyers research all options before buying. They will compare you to your competitors. You can also perform competitor analysis and put yourself in the shoes of your customers to see how you compare with them.
4. Evaluate Your Current Conversion Funnel
Before you start fixing what’s wrong, make sure to fully understand the user journey and conversion funnel of your website. This will allow you to see where your visitors are dropping off or hesitating, and what the possible reasons may be.
5. Clearly Define And Highlight Your Value Proposition
Your value proposition describes why users should choose your products/services instead of your competitors. To get visitors to convert, you must communicate to them what makes you different and why they should buy from you.
6. Optimize The Layouts On Your Most Important Pages
Your conversion rates may not be improving despite your repeated efforts. This is a sign you should make a major change to your site. To see if conversions improve, you can alter the layout and design of your page based on visitor data and best practices.
7. Use Sales Copy Best Practices
It is all about convincing your website sales copy to improve conversion rates. Numerous case studies have proven that even minor changes to your copy can make a difference in your conversion rate. You can and should test many elements of your sales copy, but the headline is the most important.
8. Trust Is Built With Testimonials And Reviews
Your potential customers won’t convert if they don’t believe you. You can build trust by displaying testimonials and customer reviews to boost your credibility.
9. Site Navigation Made Easy And Seamless
Your visitors arrive at your website with a purpose. It is your job to make it easy for them to find the information they need. To increase the usability of your website and encourage conversions, ensure that navigation is easy and intuitive.
10. Increase Page Loading Time
Research suggests that page loads should not take more than four seconds. You can convert more visitors if your page load time is within this range. You can make your site load faster and have fewer visitors abandon the site before it loads.
11. Before Deployment, Test Everything
Testing is the best way to reduce risk and make data-backed optimizations on your pages. Before you can make any changes to your pages, you must track their results and evaluate them before you decide if they are worth the effort.
